Who we are

We are a 360° motorsport management and marketing agency operating globally. We build elite careers for deserving drivers and develop strategic partnerships across the ecosystem.

Our expertise is structured around three core areas, designed to support performance on track and create value beyond it

Sport Management

01Sport Management

We guide drivers to the highest level of motorsport. Built on over two decades of experience, our deep understanding of the racing ecosystem allows us to identify talent early and shape tailored career strategies. Each driver is unique: one profile, one strategy.

Image & Branding

02Image & Branding

We build influential profiles on and off the track. Through tailored positioning, media strategy and long-term personal branding, we strengthen the visibility, credibility and influence of drivers and rights holders.

Commercial Development

03Commercial Development

We create high-impact partnerships across the motorsport ecosystem. By connecting drivers, brands and key stakeholders, we structure collaborations that generate long-term value for all parties involved.

Meet
the team

Guillaume Le Goff

Guillaume Le Goff

Founder & Partner

Guillaume Le Goff

Founder & Partner

Trained as an engineer (ESTACA, followed by HEC), and a former engineer at ART Grand Prix, Guillaume Le Goff founded The Grid Agency to represent and support professional drivers, both on the sporting and commercial fronts. Manager of Pierre Gasly since the beginning of his career, he has progressively built one of the most respected driver management agencies in the paddock. His background combines technical expertise with an entrepreneurial vision: he worked his way up through the ranks before structuring a recognised model.

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Jérémy Satis

Jérémy Satis

Driver Agent

Jérémy Satis

Driver Agent

A journalist by trade and well-versed in multiple fields, Jérémy has been working in motorsport for seven years. As a sports journalist for multiple publications, he covered junior categories for four years before becoming a Formula 1 reporter for three years, sharpening his network of teams, academies, and drivers. He now takes on the role of Driver Agent at The Grid, bringing that experience to work closely with the agency's drivers — from karting to Formula 2 — with the aim of helping them on their journey to Formula 1.

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Laura Fredel

Laura Fredel

Marketing Associate

Laura Fredel

Marketing Associate

With a background in business management and art direction, Laura began her career in the fashion and luxury industries before specialising in the automotive and motorsport sectors. After coordinating bespoke collaborations and experiences for Alpine Cars, she joined The Grid, where she now oversees communications and marketing — shaping the agency's brand presence and the positioning of its drivers beyond the track, across media and partnerships.

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MARK LEDERER

MARK LEDERER

HEAD OF PARTNERSHIPS

MARK LEDERER

HEAD OF PARTNERSHIPS

With extensive experience across global sport, Mark leads partnerships at The Grid, overseeing the development and delivery of commercial opportunities across the agency’s driver portfolio. He spent five seasons in Formula 1 with BWT Alpine Formula One Team, most recently as Head of Partner Management where he led the activation and servicing of a global partner ecosystem, delivering integrated campaigns across race events, hospitality and digital platforms. Prior to Formula 1, Mark held senior partnership roles at Manchester United, managing high-profile commercial relationships, and has also worked on the brand side with Hilton, building a strong foundation in global sponsorship and brand strategy.

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ACCÉLÈRE motorsport initiative

BEHIND EVERY GREAT DRIVER,
SOMEONE BELIEVED FIRST.

The Grid Agency×Côme Ensemble

ACCÉLÈRE is an initiative by Côme Ensemble, the endowment fund of Côme Maison Financière. Its mission is simple: to empower and structure the next generation of French motorsport talent, regardless of background. Sponsored by Formula 1 driver Pierre Gasly, and developed in partnership with The Grid Agency, ACCÉLÈRE brings together those who understand the system and are committed to making it fairer.

Get in touch
Pierre Gasly

Behind every driver, there is a team, supporters, people who believed in them. This program is my way of giving back what I received, and of proving that talent and hard work can open every door.

Pierre Gasly
BWT Alpine F1 Team Driver
Program Sponsor

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