ISACK HADJAR AND DEVIALET: WHERE RACING MEETS ACOUSTIC ENGINEERING
© Devialet

ISACK HADJAR AND DEVIALET: WHERE RACING MEETS ACOUSTIC ENGINEERING

SEP 21, 2026

Isack Hadjar fronts a new campaign for Devialet, the French house of high-end acoustic engineering. It is the next step in a partnership that began earlier this year, when the Oracle Red Bull Racing driver was named the brand's Global Brand Ambassador.

The appointment was announced in April 2026 and made Hadjar the first global brand ambassador in Devialet's history. It is a two-year agreement between the Paris-based audio house and one of motorsport's most promising young talents.

The campaign is Hadjar's first as ambassador and coincides with the release of a new Pulse Blue colourway for the Devialet Phantom Ultimate 98 dB. It puts the focus on how sound is felt as much as how it is heard.

The link between the two worlds is a natural one. Racing and acoustic engineering both depend on precision, and neither leaves room for approximation. For a driver whose work is defined by fine margins, the parallel is clear.

Hadjar has said that what drew him to Devialet was the brand's authenticity and its refusal to compromise on performance. He also compares the sensation of its sound to the physical intensity he experiences in the cockpit.

For Devialet, the partnership marks a move towards a more lifestyle-led identity and a younger audience. For Hadjar, who joined Oracle Red Bull Racing for the 2026 season, it confirms his growing presence beyond the paddock, alongside a French brand that shares his ambition and his pursuit of excellence.