BEIN SPORTS’ STREAMING PLATFORM TOD LAUNCHES “MY ROAD TO RED BULL”, A THREE-PART DOCUMENTARY CHRONICLING ISACK HADJAR’S RISE TO FORMULA 1
APR 27, 2026
TOD Studios, the premium content production division of beIN MEDIA GROUP, is launching a new three-part documentary following Formula 1® driver Isack Hadjar, the first Arab driver on the grid. Developed with the support of The Grid, a global motorsport management and marketing agency, the series offers a new perspective on one of the sport’s rising stars and will be distributed across MENA, Türkiye and APAC.
A CHARACTER-DRIVEN APPROACH TO MOTORSPORT STORYTELLING
My Road to Red Bull offers an intimate look into Isack Hadjar’s journey to Formula 1®, capturing both the key milestones and the challenges of his rookie season.
“This documentary shows the full picture — not just the highs, but the tougher moments too. My journey to Formula 1® hasn’t been straightforward, and it was important to share that honestly and give fans a real behind-the-scenes perspective. I hope it inspires young fans to believe they can find their own path into the sport”
Beyond performance, the series helps shape a more human and relatable profile, highlighting the mindset, resilience and personal story behind one of Formula 1®’s most exciting talents.
“My Road to Red Bull goes beyond racing — it explores what it truly takes to reach the top of Formula 1®. Each episode captures the emotional and psychological realities of life on and off the track, offering rare insight into the human story behind Isack’s rise”
ISACK HADJAR: A GROWING GLOBAL PROFILE
The documentary contributes to the ongoing development of Isack Hadjar’s global profile, combining broad exposure with strong regional resonance.
Distributed across North Africa, the Middle East, Türkiye and APAC, the series expands his reach across high-growth markets and strengthens his connection with audiences, where his background — notably his Algerian heritage — plays a key role in driving identification and engagement.
“Even though I grew up in France, my Algerian background is a big part of who I am, and I’m proud to carry that with me in my career”
BUILDING A LONG-TERM NARRATIVE
The Grid Agency worked closely with beIN Sports’ production teams from the early stages of the project through to its release, as part of its ongoing support of Isack Hadjar’s career development.
“This documentary is another step in the ongoing development of Isack’s profile. As his visibility continues to grow, it helps build a more relatable and human connection with broader audiences, showing more of who he is beyond performance”
The series will be available from April 30, 2026, on TOD and beIN SPORTS channels.
