Leading figure of his sport, Pierre Gasly expands a presence beyond the track, moving naturally between performance and personal expression. The collaboration with Lacoste reflects a shared vision of contemporary sport-inspired elegance.
“I’ve always been drawn to brands that carry a strong heritage while staying culturally relevant. Lacoste has that unique balance between sport and elegance, which really resonates with me”
The partnership opens with a focus on Lacoste’s iconic polo, a piece rooted in the brand’s sporting origins and reinterpreted across generations. With Gasly embodying it, the polo finds a natural place, defined by a sense of effortless elegance.
“Pierre Gasly perfectly embodies the spirit of performance and tenacity that has driven Lacoste since its creation. His international career, his high standards and his affinity with disciplines such as tennis and golf strongly resonate with our universe. We are delighted to welcome him among the Maison’s ambassadors and to open a new chapter with him”
The partnership was brought together by The Grid Agency, reflecting its expertise in building meaningful connections between talent and brands, grounded in genuine alignment.
“Pierre and Lacoste share a common ground that goes beyond sport. Our role was to recognise it and shape it into a partnership that is both relevant and long-term”
This partnership marks the beginning of a series of projects to be unveiled in the coming months.