Shot by photographer Jonas Unger, the French BWT Alpine F1 Team driver appears in the magazine's landmark feature alongside footballer Virgil van Dijk, sprinter Noah Lyles, and a selection of the world's most recognisable athletes. The editorial, written by T.M. Brown, traces the deepening relationship between high fashion and professional sport — a shift that has seen luxury houses move well beyond traditional sponsorship into genuine cultural alignment with athletes.
For Gasly, the inclusion is a natural extension of his role as Lacoste's first-ever Formula 1 ambassador. The partnership places him at the intersection of French heritage, sporting excellence, and modern masculinity.
Over the past decade, fashion has invested heavily in men's sports, and athletes like Gasly are at the centre of that evolution. Formula 1 itself has seen its profile grow significantly, attracting a younger, digitally engaged audience and making considerable inroads among female viewers.
In his own words within the feature, Gasly draws a direct line between the demands of racing and a broader creative mindset: driving at the absolute limit, he notes, requires a form of artistry — an observation that resonates well beyond the paddock.
The editorial marks another moment in a season where Pierre Gasly continues to build his presence both on and off the grid — as a competitor, a cultural figure, and a driver who represents something bigger than lap times alone.