CONSULTING
Commercial success is a vital part of motorsport, and we specialize in helping brands navigate this dynamic industry. With extensive experience in representing commercial rights holders, we work closely with drivers, teams, brands, and sponsors to create meaningful partnerships. As expert consultants, we provide strategic guidance and representation, helping rights holders maximize their commercial potential and forge valuable connections in motorsport.
PIERRE GASLY X GIVENCHY
In 2025, Pierre Gasly has become the new Givenchy Gentleman Global Ambassador. A collaboration that blends elegance, performance, and passion, perfectly reflecting his unique character both on and off the track. At The Grid, we strongly believe that our drivers’ success extends beyond the race circuits. We are committed to supporting them in all aspects of their careers, including marketing and commercial ventures. This partnership with Givenchy is a testament of that.
SAUBER X EVERDOME
As a driver management agency, The Grid Agency goes beyond traditional management. We also leverage our expertise in consulting within the motorsport industry and specialize in creating strategic connections between brands. A notable example is our facilitation of the partnership between Sauber F1 Team and Everdome in 2022. This collaboration allowed both entities to complement each other and gain enhanced visibility. We take pride in playing a key role in creating synergies and developing innovative projects within the industry.
NYCK DE VRIES X OMNES
In November 2023, The Grid Agency laid the foundation for a strategic partnership between Nyck de Vries, world champion, and Omnes Capital, a leading European private equity firm dedicated to energy transition and innovation. Through this collaboration, the Dutch driver becomes the global ambassador for the brand, strengthening his image in the field of sustainable innovation. This partnership showcases our ability to connect our drivers with key market players, creating mutually beneficial opportunities.
ALPHA TAURI X FANTOM
During the 2022 season, The Grid facilitated the partnership between the fintech company Fantom and Scuderia AlphaTauri, making Fantom one of the team's main sponsors. Throughout the year, Pierre Gasly and Yuki Tsunoda, who were drivers for the Faenza-based team at the time, both sported the Fantom logo on their helmets and raced in the AT03 featuring the logo on the nose and halo of their machines.
PIERRE GASLY X HAWKERS
At The Grid Agency, we take pride in developing strategic and lasting partnerships for our drivers. A prime example is the successful collaboration between our driver Pierre Gasly and the Spanish eyewear brand Hawkers, which has lasted over five years. This partnership has resulted in several exclusive collections, each of which continues to be a great success upon release. We are proud to support Pierre in this long-term partnership and remain committed to creating visibility and growth opportunities for him, while enhancing his brand image.
FABIO QUARTARARO X LIF3
The Grid Agency facilitated the signing of a strategic partnership between Fabio Quartararo, MotoGP world champion, and the cryptocurrency company Lif3. Through this collaboration, Fabio becomes one of the brand's ambassador, further strengthening his presence in the digital and technological world.
KUSH MAINI X MAHINDRA
We enabled our driver Kush Maini to sign with Mahindra Racing in Formula E as a reserve driver for the 2023-2024 season. This powerful alliance between an Indian team and an Indian driver marked the beginning of a fruitful collaboration. In 2025, Kush continues to work occasionally with the team, further strengthening his presence in a high-quality championship.
PIERRE GASLY X MOSER & CIE
Under the guidance of The Grid, Pierre Gasly and Moser & Cie formed a partnership starting in 2024. Our French driver became the first individual to earn the trust of the Swiss watchmaking brand, which had never endorsed an individual in nearly two centuries of history.